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Impact of time and order of market entry, advertising, and positioning on the expected market share of a new product : an empirical test

Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. / Bibliography: leaves 149-150. / by Theresa Idella Carter and Zofia Barbara Mucha. / M.S.

Identiferoai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/37648
Date January 1982
CreatorsCarter, Theresa Idella, Mucha, Zofia Barabara
ContributorsGlen L. Urban., Sloan School of Management., Sloan School of Management.
PublisherMassachusetts Institute of Technology
Source SetsM.I.T. Theses and Dissertation
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Format150 leaves, application/pdf
RightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission., http://dspace.mit.edu/handle/1721.1/7582

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