The purpose of this thesis, “Local news - a fumbling in darkness after an audience that leavesquietly”, is to investigate how the local news media in Västerbotten decides what to reportabout, and what to leave out and why. It also investigates what the audience think about thenews they are being served. It looks at the relationship between the audience and the localnews media. Four different local media companies are being examined, two of them arepublic service media, the Swedish Television and the Swedish Radio. The other two arenewspapers and private owned media companies, Västerbottens-kuriren and VästerbottensFolkblad. The theories that are being used in this thesis is gatekeeping, agenda setting, localjournalism, click journalism, journalists ideal and audience studies such as uses andgratification. The methods that are used are a quantitative survey and semi-structuredinterviews. The survey is directed to audience to get a sense of what news they want and howthey look at their relationship with local news media companies. The purpose of theinterviews is to get a view of how the media companies are producing news, and how theyexperience their relationship with their audience. The study has shown that the audiencedoesn't always know what they want the news media to report about. One overall themethough was that the audience wished for more local news. The media companies have theambition to produce local news and cover the whole county but fails due to the lack ofresources. The media needs a more active audience to increase the support both in trust, butalso for their economy. Here both the media companies and the audience has a responsibilityin the question.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-158142 |
| Date | January 2019 |
| Creators | Kejerhag, Jenny, Nordgren, Shanelle |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper, Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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