Since the inception of the industrialization of Taiwan¡¦s society, people have changed their lifestyles and values thanks to the rapid economic growth. This phenomenon has also been accompanied by the deprivation of spiritual and psychological needs. Being highly civilized also implies the psychological illness as the most serious and one of the most easily overlooked illness. The World Health Organization has made solemn warning and prediction that depression will be listed along with cancer and AIDS as the world's three major psychological illness by the year 2020. It is also a growing concern that depression consequently results in health and socio-economic losses such as waste of resources in medical insurance. Given the situation described above, it is our society¡¦s top priority to control the spread of depression. Therefore, organizations that focus on curing depression will serve a more important role in the future.
So far there have been very few systematic research literatures that dedicate to the analysis of the collaborative relationship among non-profit, social organizations and businesses. So far, we have not been able to find any study focusing on such relationship based on the unique terminology ¡§strategic alliance¡¨ commonly used by the businesses to define the partnerships among non-profit organizations. Presently, whether in public or private sectors, the link between the mode of independent operation and the grassroots¡¦ need remains unclear and therefore often leads to unsatisfactory results, contributing to the waste of civil and governmental resources. Consequently, it has become an urgent matter that the government unit, business sector and civil 3rd non-profit organizations establish an effective and practical cooperative mechanism based on strategic alliance to promote social welfare or work related to advocating the awareness of social welfare.
This report used the ¡§Daylily Depression Prevention Association¡¨ in the city of Kaohsiung, Taiwan as a case study to perform an in-depth analysis on the organization¡¦s capabilities in handling the integration of the resources and joint implementation of the partnership project planning, as well as the results acquired from executing the strategies set through the public relationship of the media¡¦s marketing channels under various situations. Additionally, we organized and compiled the valuable opinions and practical advices obtained from in-depth interviews with the industry, the government and academic institutions, access to relevant experts, scholars and practitioners. We hope to provide reference directions which not only are adapt to the public issues but also follows the main stream values of the modern times, to similar non-profit organizations. These results could also be used as the basis for future organizational development.
The findings indicate that the resources acquired through the links based upon strategic alliance partnerships is an important factor that non-profit organizations rely on for survival and growth. Not only can these resources reduce the risks resulted from competition in the market but also establish the direction where the organization follows for future growth and the guidelines used for internal management. Non-profit organizations must break down the stereotype which the society perceived as a vulnerable group. They must proactively look for the best resources that they can leverage upon through the cooperative mechanism in strategic alliance. This way the non-profit organizations can extend their tentacles to the public and private areas; highlight the mutual benefit between them and the governmental departments, academic institutions and private enterprises to actively strengthen theirs cooperation ties well into the 21st century with the advent of the era of mission leadership.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0731106-163225 |
| Date | 31 July 2006 |
| Creators | Sun, Yu-ting |
| Contributors | Jun-ying Huang, Yuan-che Hsiao, Pin-yu Chu, Ya-Ching Lee |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0731106-163225 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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