The topic of the project has been about how the time spent during transport could take on a more engaging and active form; physically as well as mentally. The initial inspiration for this is the changing landscape of mobility, where technologies such as autonomous and shared systems, could allow for purpose specific vehicles rather then personally owned ones. The project investigates how a subscription based business model could help a global mass-market brand, like Volkswagen to stay true to its brand essence. The project is set in 2039’s megacities and is describing a scenario, where Volkswagen sets out to emphasise the ‘Volk’ in its name, by offering a whole new range of purpose specific vehicles, which the user then can pick and book at any given time. During the creative process both analogue and digital tools were used to explore form, function and the overall experience. Full-scale physical mocks-ups and 3D software models where additionally used to validate proportions, scale and concept principles. Working from the Volkswagen design studio gave valuable insights into the brand heritage and design inputs from the design team. The result is an active mobility vehicle concept called, (((O))), which allows its users to spent their transport time in an more engaging way. Through two modes the user can decide to exercise body or mind while being transported. This is done by the usage of mixed realities which connects and relates with the passing surrounds. The project hereby links the digital world with the real one, in order to create new notions of what a travel experience could be in the future.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-160945 |
| Date | January 2019 |
| Creators | Vang Nielsen, Andreas |
| Publisher | Umeå universitet, Designhögskolan vid Umeå universitet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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