People's responses to environmental messages in IMAX nature documentaries Everest, Bears, and Aliens of the Deep were examined. Two processes were involved in their reactions that included media literacy and personal experience. Based upon respondents' levels of media literacy and personal experience with nature and wildlife, I suggest that people can come away with a new understanding of the natural world from the IMAX screen. Also, watching the films reinforces the two-step flow model of communication. Discourses in the documentaries could potentially inspire viewers to have conversations with family and peers that stress broader problems that threaten the environment, such as the practices of pollution, waste treatment, energy consumption, over-development, and encroachment. / A Dissertation submitted to the Department of Communication in partial fulfillment
of the requirements for the degree of Doctor of Philosophy. / Degree Awarded: Summer Semester, 2007. / Date of Defense: November 13, 2006. / Political Ecology, Greenwashing, Audience Reception, IMAX, Documentary, Media Effects, Enivronmentalism, Economic Anthropology / Includes bibliographical references. / Andy Opel, Professor Co-Directing Dissertation; Stephen McDowell, Professor Co-Directing Dissertation; Phil Steinberg, Outside Committee Member; Donna Nudd, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_168484 |
| Contributors | Smith, Jason Kemmitt (authoraut), Opel, Andy (professor co-directing dissertation), McDowell, Stephen (professor co-directing dissertation), Steinberg, Phil (outside committee member), Nudd, Donna (committee member), School of Communication (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
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