China is the second largest investing market in the world now and it is also the number ninth trading country in the world. There are almost 13 billion populations in China, average GDP each year is about 7%. We can see how attractive and interesting China market is for all the retailers in the world and top 500 countries are all interested in investing in China. Since 1992 China government opened retailer¡¦s market and policy, almost all the MNC companies, local Chinese retailers, small retailers and ¡K¡Ketc, are eager to enter China. It also helps China retailer market full of lot of competitions. It¡¦s also good timing for us to obverse retailer¡¦s entry mode in China.
When we are facing the global competition around the world and changing everywhere. For MNC companies, it¡¦s a great challenge to keep sustainable competitive advantage and do the right direction. The purpose of the study is knowing retailer¡¦s entry mode in china, how the motivations affect companies to choose the entry mode in china.
This paper is different then the general entry mode theory we know, it¡¦s the result after observing the market phenomenon, case study, interview Carrefour & 7-11, scholar¡¦s experience and discussion. After that I try to combine all the materials above and find out the true phenomenon of retailing market in china and make the conclusion for all retailers who wants to enter China.
As we know different entry motivations will affect retailers to choose different entry mode. In this paper, I put on the Company side, Risk side, Environment side and Local operation side. Try to understand how the four side affect retailers¡¦ choose the entry mode in China. This paper starts from the different entry motivations, four different sides evaluation, and try to find the appropriate retailer¡¦s entry mode in China for all the companies who may want to enter china.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0620102-150920 |
| Date | 20 June 2002 |
| Creators | Mai, Chia-Jung |
| Contributors | I-Lin,Cheng, Jen-Jsung, Huang, Iuan-Yuan, Lu, Chang-Yung, Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0620102-150920 |
| Rights | unrestricted, Copyright information available at source archive |
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