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This study analyzes and discusses the plumbing retailer from an individual point of view, just like a entrepreneur¡¦s point of view. The researcher focuses on the entrepreneur and adopts a life history point of view to interview the plumbing retailer. After that interview, the researcher can know the plumbing retailer¡¦s life history. Then the researcher analyzes his life history. Finally, the researcher discovers the important meaning to the plumbing retailer. The researcher has interviewed the plumbing retailer in depth for three times and has interviewed the others. Besides, the researcher has observed the business operation in the plumbing retailer¡¦s store for two weeks. According to the data, the researcher wrote the plumbing retailer¡¦s life story. Afterward the researcher has discussed the findings with my academic adviser for many times. The thesis statement has two parts as follows: The first part is the whole impression which is the pursuit of his economy. The second part has six major themes as follow: (1)undertaking the risk;(2)business vision;(3)keeping the work with great effort;(4)learning ability;(5)the role of the relations;(6)the position of the work and the family.

No description available.

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<p>Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers’ goals, whether they be financial or strategic. </p><p>Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore. </p><p>Research method: Interviews were conducted with representatives fromthe leading retailer chains and market leading suppliers. </p><p>Results: The increased use of information and control on behalf of the retailers has led to the suppliers, to a greater extent than before, having to adjust to the retailers'different store concepts. However, in order to create retailer value, the suppliers also need to focus on the consumers’ needs and preferences, since the way to the retailer’s shelves is through creating consumer demand. They also have to stay innovative and make use of the experience and in-depth knowledge they possess within their product segments, as that is where they still have the upper hand.</p>

Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers’ goals, whether they be financial or strategic. Purpose: The aim of this study was to investigate how this recent power shift has affected the relationships of suppliers and retailers. This development has resulted in the rather new and unexplored area of retailer value, which this study further aimed to explore. Research method: Interviews were conducted with representatives fromthe leading retailer chains and market leading suppliers. Results: The increased use of information and control on behalf of the retailers has led to the suppliers, to a greater extent than before, having to adjust to the retailers'different store concepts. However, in order to create retailer value, the suppliers also need to focus on the consumers’ needs and preferences, since the way to the retailer’s shelves is through creating consumer demand. They also have to stay innovative and make use of the experience and in-depth knowledge they possess within their product segments, as that is where they still have the upper hand.

The digital era has brought enormous changes to traditional industries, among which the music industry has been particularly hard hit. Unauthorized downloading and file-sharing on the internet has significantly threatened the viability of the music industry. Reduced sales, as much as one-tenth of previous sales, have caused closure of many companies. The market territory has also shifted constantly. The future of the music industry relies on how it can address these changes. In addition, the rise of wholesale retailers that emphasize lower costs and quantity price discounts has also worsened the prospect of the music industry. Traditional music retailers have little profit margins to compete with these chained wholesale retailers. Losing market access, the sales and profits for pop music continue to decline, let alone "non pop" music, such as Buddhist music. The author has been a producer of Buddhist music for years and runs the Buddha Cloud Music Production House. Facing these changes, in this thesis he presents a new marketing strategy, deviated from traditional business sequence of production, recording, marketing, and retails. This strategy includes: (1) directly promoting his works to Buddhist temples; (2) marketing through mass media, such as newspapers and Buddhist TV channels; and (3) a total access marketing approach using online e-business programs. The author details how he used this strategy to successfully promote his works of Buddhist music produced in his studio. It is expected that the proposed strategy can shed some light on the marketing of other industries that face similar challenges.

According to Michael Porter¡¦s Competitive Advantage, only through Value Chain Analysis, a company can realize it¡¦s cost behavior and the resources needed for differentiation. Thus the company can optimize its resources usage and increase it¡¦s business activities¡¦ performance. A value chain related research indicates that when a company improves its business value activities efficiency, the cost structure of the company is also affected and changed. Therefore, besides understanding a company¡¦s each value activities before it makes the decision of its business activities¡¦ optimized combination, it should realize and control its value-activity cost variation. Due to the fast development of information technology and the speedy changing business environment, many retailers endeavor in information technology investment and application, so as to face the variety competitive threats and increase its own competitive advantages. In this situation, many retailers¡¦ business value activities are varied, which are gradually computerized or digitalized, and those retailers¡¦ value-activity costs are also changed; some kinds of costs are probably raised; some maybe reduced. The target for this research is the retail industry in Taiwan. Because the retailers¡¦ business value activities are focused on customer, market and are marketing oriented, in this research, we name it marketing value activities. From the Activity-Based Costing perspective and by literature survey, the research collected and arranged those variables for two main research constructs - ¡§Marketing Value Activities¡¨ and ¡§Marketing Activity Cost¡¨, which are the base for the research questionnaire design. This research first investigates the computerization situation of Taiwanese retailer marketing value activities and the variation situation of the marketing costs by questionnaire survey. Next, it classifies the marketing value activities and marketing cost by the computerization and variation situation respectively, using Factor Analysis. By Canonical Correlation Analysis, the research proves that the computerization of marketing value activities indeed makes marketing cost change. Furthermore, this research probes into the detail impact relationships among all classified marketing value activities and marketing cost. Through Multiple Stepwise Regression¡¦s Path Analysis and assisted with the information system hierarchy, the research constructs the path diagram of the marketing activities and marketing costs, by which we explains the influence sequence of marketing value activities and marketing costs. So that we can understand which marketing costs would be increased or decreased when one marketing value activity¡¦s computerization level is increased. And finally, we anticipate that this research would provide the retailers a referral for controlling marketing cost variation while computerizing their marketing value activities.

China is the second largest investing market in the world now and it is also the number ninth trading country in the world. There are almost 13 billion populations in China, average GDP each year is about 7%. We can see how attractive and interesting China market is for all the retailers in the world and top 500 countries are all interested in investing in China. Since 1992 China government opened retailer¡¦s market and policy, almost all the MNC companies, local Chinese retailers, small retailers and ¡K¡Ketc, are eager to enter China. It also helps China retailer market full of lot of competitions. It¡¦s also good timing for us to obverse retailer¡¦s entry mode in China. When we are facing the global competition around the world and changing everywhere. For MNC companies, it¡¦s a great challenge to keep sustainable competitive advantage and do the right direction. The purpose of the study is knowing retailer¡¦s entry mode in china, how the motivations affect companies to choose the entry mode in china. This paper is different then the general entry mode theory we know, it¡¦s the result after observing the market phenomenon, case study, interview Carrefour & 7-11, scholar¡¦s experience and discussion. After that I try to combine all the materials above and find out the true phenomenon of retailing market in china and make the conclusion for all retailers who wants to enter China. As we know different entry motivations will affect retailers to choose different entry mode. In this paper, I put on the Company side, Risk side, Environment side and Local operation side. Try to understand how the four side affect retailers¡¦ choose the entry mode in China. This paper starts from the different entry motivations, four different sides evaluation, and try to find the appropriate retailer¡¦s entry mode in China for all the companies who may want to enter china.