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捷克非營利組織的公共關係策略: 以「People in Need」為例 / Public Relations of Czech NPO: Case of “People in Need”

捷克非營利組織的公共關係策略: 以「People in Need」為例 / This study deals with the topic of public relations in the context of the nonprofit sector in Czech Republic. It focuses on the Czech NPO People in Need, established shortly after the Fall of communism with aim to facilitate humanitarian aid and has grown into one of the largest NPOs in Central and Eastern Europe over the past two decades. The aim of this study is to monitor how People in Need uses public relations in order to support their organizational goals. The research covers the communication channels and the strategies used by People in Need to communicate with the public, the ways NPO access the media relations and the reflection of the cooperation between journalists and NPO representatives. Data for this qualitative study were gathered employing technique of in-depth interviews.

Identiferoai:union.ndltd.org:CHENGCHI/G1014610232
Creators韋嘉敏, Veronika Tomanova
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language英文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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