Abstract The broadcast industry is the non-profit organization, with disseminates the news, provides the entertainment, may change audience's manner and the behavior, widespread also is profound to society's influence, therefore, broadcasts the organization to have specially to emphasize the specialty, regarding each kind of specialized talented person's demand is earnest. How however has the series to gather broadcasts the organization complex specialized talented people, and obeys leader's command, unitedly aims at a common goal struggle, broadcasts the leader to have to be skilled in the leadership series imperial method and the skill. Moreover, because the broadcast frequency channel is open, each kind of broadcasting station sets up one after another, forms hundred school of thought contends the situation, the broadcast industry must survive in the competition management environment, and has the competitive advantage, the leader must grasp the current situation pulsation, effectively carries on the organization to transform. Broadcasts the leader to be supposed to relate from the crowd embarks, understanded the solution organization team characteristic, nimbly utilizes theleadership management the technology and the main point, can displaythe team strength, strengthens the staff achievements, achieves continues forever the development goal, then has the frontageinfluence to the national society. Although the broadcast industry is suitable the crowd relations which organizes to the enterprise, but broadcasts the training and the common business management which the leader receives alien, they also must consider the broadcast industry because the dissemination science and technology unceasingly progresses, brings each kind of impact and faces each challenge. Therefore, this research specially by the home well-known five broadcasting station's manager, the department manager and the basic unit staff, the altogether twenty artificial research objects, and with the depth document interview method, carries on time the transformation from the broadcast organization, discusses the leader special characteristic and the team interaction and the team and the member achievements connection and so on the subject, even influence which develops to the whole organization, hoped takes advantage of this describes the broadcast industry management and the management strategy and the blueprint, provides individual or the social reform, and is ambitious the investment broadcast enterprise development direction. But this research discovery, broadcasts the leader to be allowed because the person, because of events, to adopt the different condition leadership way as circumstances permit, but like can unfold the transformation leadership the special characteristic, regardless of to the team strength display also or the team and the staff achievements, all has reveals the influence effect. Essential character:¡GThe organization transforms, The leadership, The team, The achievements, Depth interview.

This thesis explores reasons why a voter would vote for a ¡§independent¡¨candidate in a city council¡¦s election. Since respondents in a telephone survey are not able to give their thoughts and description of vote intention thoroughly. given few survey questions .I therefore chose in-depth interview conducted before the election day to explore the real thoughts of the voters. My in-depth interview respondents are selected by telephones surveys and were interviewed regarding four topics, including party identification, political views, candidates and social networks. I find that partisanship is not the main factor of voting for an independent candidate. Instead, the key is his or her ability to serve the voters. The second factor is the ability to execute the public welfare policies and the third is education background and experiences in the field of public service. Fourth social network has limited effects on voters who were born in the 70¡¦s and 80¡¦s. Moreover, I discovered that the effects of the party ideology on voting behavior might differ across levels of elections. In particular, Kaohsiung voters will take the cue of party ideology at the city mayor¡¦s election, while this may not apply to a city council¡¦s election.

Abstract Eco-tourism gives consideration to both ecological conservation and recreation, aiming to protect resources by means of making tourists recognizing the importance of ecosystem."Houbihu Marine Conservation Area "in the National Kenting Park is established for the conservation of biological diversity from protecting sea urchins in 2003 to all marine organisms two years later. Recovery of marine resources encouraged the idea to develop eco-tourism in the area; not only to propagate the benefits from resources conservation by allowing tourists for near contacts to marine ecosystem and sharing the achievements of protection, but also to promote transformation of local fishers and to improve their economic conditions. This study explores the feasibility of this idea, by literature reviews, questionnaire survey and in-depth interview with the six groups of people: tourists, managers, enforcement officials, experts (including scholars), industries and non-government organization. Discussions on the results and recommendations were provided in the study. ¡ikeyword ¡jEco-tourism¡BBiologicaldiversity¡BHoubihuMarine¡Bliterature reviews¡Bquestionnaire survey¡Bin-depth interview

There are a lot of complicated factors affecting the success of an Enterprise Resources Planning (ERP) project. These factors can be divided into controllable and uncontrollable ones. For instance, the schedule management, the allocating resources and the method of implementation are controllable. Once the ERP system and vendor are decided and unchangeable, the ERP itself will become the uncontrollable factor. Unless we abandon the ERP project and restart it again, otherwise the project must proceed and go on continuously. If ERP system is suitable for the enterprise, the degree of customization can be reduced. However the customization is the most significant factor that delays implementation schedule and increase more cost than budget. If the functions of ERP system do not fit the requirements of an enterprise it will cause the extreme large degree of customization. To select an adequate ERP system fit for company¡¦s functions is the first step towards the success of ERP project, and further improve the performances of enterprise with ERP system. The most important key is to choose an industry-specified ERP system and to implement it actively, but little research focuses on it. This study emphasizes the concept of an industry-specified ERP system, using flat steel industry as the research object and considering the process of implementation of ERP system. We take account of the major dimensions and critical modules of ERP system during the selection period. This paper expects to provide flat steel industry an objective method for selection of critical functions and needed modules. It can help flat steel industry choose the most applicable ERP system effectively, and increase the probability to implement ERP successfully. Finally, some suggestions were provided for ERP system vendors to consider the requirements of different types of industries, especially the flat steel industry.

With the dominance of service industry and the membership of WTO for Taiwan, the farming and fishing industries are facing fierce competition from globalization. Traditional agricultural society has thus largely perished, its population aged and young people moving to cities, productivity being low. Farming and fishing industries are no longer able to support livelihood of local communities. It is highly trumpeted for these industries to be transformed to leisure-purposed farming and fishing. Tourism is now almost seen as a panacea for the future. However, there are many problems. The current study uses a ¡¥mediocre¡¦ case of Shi-Tsao area of Tainan as an example, to study the normal pattern of development of traditional communities into tourism destinations. The research focuses on the issues that this area has faced, the ecological functions and environmental attributes of its coastal area, including the carrying capacity; an environmental analysis of the community is also executed. Adopting a qualitative approach, the research is based on in-depth interviews, literature evidence, and a case study of Tao-Mi Community. The purpose is to study the issues that Shi-Tsao faces during its transit to a new industry. SWOT analysis is used, and cross-analyses of the Strength, Weakness, Opportunity and Threat are executed to find out the priorities of the related issues. Suggestions are given as how to make the transition more smooth and plausible. The ultimate purpose is to help understand the whole situation that Taiwanese rural area faces nowadays. The conclusions include issues in ecology, land use, investment and professional planning from outside and legal problems; it is also found that social and political issues such as resource distributions and partisan are detrimental to development.

The Cheng Ching Lake is a reservoir. It functions not only as a water supplier, but also as a scenic spot. It used to be one of the top three scenic spots in Taiwan. However, it has gradually lost its competitiveness with environmental change. And its tourists has also decreased with year, which has resulted in deficits of earning and prosperity. This study probes into the competitive advantage of the Cheng Ching Lake scenic spot according to the Resource-Based Theory. The unique competitiveness of general enterprises comes from two complementary sources-- the resources and the competencies in the enterprises. Since it is easier for an enterprise to control and manage its resources and competencies, the two factors are more suitable being as references and indicators for a company to decide on its tactics of development. Therefore, an enterprise should make good use of its resources in advantage and even its core resources in order to make profits and maintain its substainable competitive advantage. This thesis adopted qualitative methods and conducted in-depth interviews with the administrator of the Cheng Ching Lake scenic spot, superiors in authorities concerned, scholars, and experts. After discussing with them the effects that tangible assets, intangible assets, human resources and capabilities have on competitive advantage, the results¡GThe core resource of the Cheng Ching Lake scenic spot is ¡§its water resource and ecology¡¨ that is unique, specific, and imperfectly imitable, which shape the Cheng Ching Lake¡¦s competitiveness. As for the core competence, the management ability, age, quality, professional training, adjustment ability of its employees lack in competitiveness, the Cheng Ching Lake scenic spot does not have core competence . Based on the above findings, this study gets some suggest to development strategies for the Cheng Ching Lake senic spot as follows: 1.Using the differentiation to separate the market. 2.Selecting a specific theme for further development. 3.Modifying after a whole plan, and to run the business with each section separated for different usage. 4.Adopting alliance strategy to promote its competitiveness. 5.Collecting cleaning fees from people doing morning exercise to compensate for the loss in profits.

捷克非營利組織的公共關係策略: 以「People in Need」為例 / This study deals with the topic of public relations in the context of the nonprofit sector in Czech Republic. It focuses on the Czech NPO People in Need, established shortly after the Fall of communism with aim to facilitate humanitarian aid and has grown into one of the largest NPOs in Central and Eastern Europe over the past two decades. The aim of this study is to monitor how People in Need uses public relations in order to support their organizational goals. The research covers the communication channels and the strategies used by People in Need to communicate with the public, the ways NPO access the media relations and the reflection of the cooperation between journalists and NPO representatives. Data for this qualitative study were gathered employing technique of in-depth interviews.

Over the last two decades public service broadcasting (PSB) around the world has faced increasing pressures from accelerating commercialisation and the fragmentation of the broadcasting landscape. This has led a number of media commentators in the system's traditional heartlands to ask whether the idea has now outlived its usefulness. Against the grain of this international trend, Taiwan has moved in the opposite direction, democratising its state-owned television system and introducing a form of public broadcasting for the first time. Against the grain of growing enthusiasm for a privatised solution supporters presented PSB as a necessary counter to the perceived deficiencies of the existing system, in serving a society moving from authoritarian to competitive party rule. This study sets out to explore how the expansion of PSB in Taiwan has been socially defined and constructed, and by whom. The various constructions in play were mapped through in-depth interviews with a range of claim-makers involved in the process. A systematic content analysis of the mainstream Taiwanese press was then conducted to explore the ways contending positions and issues were presented in the public domain and to identify the key voices given a public platform. This analysis demonstrated that the opinions and concerns of the general public were largely missing from a debate dominated by political and academic elites. Against the grain of their own claims to be representing the public key actors constructed public debate as a series of monologues, advancing their own sectional and paternalistic interpretations of the public interest. These findings point to the supremely ironic conclusion that a process ostensibly dedicated to reconstructing broadcasting as key element in a new, democratic, public sphere, excluded the public from active participation and relegated them to the role of spectators.

1 ABSTRACT The present thesis is focused on primary school pupil's understanging of gender issues. The aim of the thesis is to analyze and compare how pupils understand the gendre issues introduced in the theoretical part of the thesis. The theoretical part of the thesis defines the theoretical concepts of the gender issues - gender, stereotype, gender stereotypes, also related areas, constructivism, pedagogical constructivism and children's interpretations of the world. In this part of the thesis, there is also presented an overview of current research focused on the gender issues. The practical part consists in a qualitative analysis. The data are collected through individual in-depth interview with primary school pupils. The results of the analysis are compared with previous stuides focused on the gender issues.

Tribal traditions and practices are integral to iwi identity. From the past to the present, the biggest impact on iwi identity was colonisation and subsequent urbanisation. Urbanisation changed the foundation of identity largely due to the demographic rural-urban shift, effectively creating a distance physically and spiritually for Māori between their place of residence and their traditional tribal turangawaewae. Today a larger proportion of tribal members reside in the main urban centres of New Zealand and Australia. This phenomenon provides an ideal opportunity to explore how iwi identity is maintained in an urban setting – away from the traditional sites of cultural practice. The study, which focuses on Ngāti Awa members residing in Auckland, provided evidence that the foundation of an iwi identity is still heavily reliant on strong iwi-based whānau. The corollary is that, strengthening the tribal knowledge base of whānau residing in urban centres may require new or increased active participation in the customs and practices of their iwi. Regrettably, only three of the ten research participants had an in-depth knowledge of their whakapapa, histories and traditions. However, all the participants indicated the need to become more pro-active in creating and expanding on their knowledge base of iwitanga (including te reo). There was also acknowledgement that urban-based iwi marae and whānau wānanga can provide individuals with the opportunities to learn more about their iwi traditions (and thereby reinforce their sense of tribal identity). Encouragingly, each participant confirmed that identifying as Ngāti Awa was important to them, largely due to the sense of belonging and identity. The study concluded that the sustainability of iwi is reliant on iwi members supporting their iwi regardless of the location of their upbringing.