Abstract Eco-tourism gives consideration to both ecological conservation and recreation, aiming to protect resources by means of making tourists recognizing the importance of ecosystem."Houbihu Marine Conservation Area "in the National Kenting Park is established for the conservation of biological diversity from protecting sea urchins in 2003 to all marine organisms two years later. Recovery of marine resources encouraged the idea to develop eco-tourism in the area; not only to propagate the benefits from resources conservation by allowing tourists for near contacts to marine ecosystem and sharing the achievements of protection, but also to promote transformation of local fishers and to improve their economic conditions. This study explores the feasibility of this idea, by literature reviews, questionnaire survey and in-depth interview with the six groups of people: tourists, managers, enforcement officials, experts (including scholars), industries and non-government organization. Discussions on the results and recommendations were provided in the study. ¡ikeyword ¡jEco-tourism¡BBiologicaldiversity¡BHoubihuMarine¡Bliterature reviews¡Bquestionnaire survey¡Bin-depth interview