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Title: Power Plate Center's Marketing Communication Objectives: : The objective of this diploma thesis is to discover the present state of the marketing communication of the sport institute Power Plate Center in Jungmannova street in Prague both in the customers view and also in the view of the company itself. On the basis of the gathered data then evaluate, eventually suggest the improvement of the current marketing communication. Moreover, by the aid of this data also suggest the marketing communication aimed at view potential clients. Methods: The quantitative method of the data collection by questionnaire and the qualitative method of data collection with the help of the depth interview was used in this work. The results were illustrated by tables, texts and graphs. Results: After the evaluation of the results, several faults of the Power Plate Center's communication with their customers were found best. In the synthetic part some recommendations were made, which could lead it the improvement of this marketing communication. Keywords: Marketing communication, communication mix, marketing research, questionnaire, depth interview, Power Plate.

The dissertation is looking into the diagnostics of student's understanding of the principals of society organisation in relation to thecontentof sociologicalcivic curriculumeducation and socialbasisin secondary schools. The teoretical part delimits basic sociological terms, especially social stratification, social mobility and social status. Concept of didactical content knowledge and didactical theory of curricullum reconstruction is described to connect sociological approach to school education. Current research at this area are also presented. In the practical part was implementeda research inquiry, which used semistructured depth interview for data collection. The Gathered data wereprocessedqualitatively. The measure of hierarchy in society, the cause of social stratification and social mobility options, were primarily watched in the research inquiry. Where possible, student's answers were compared to previous research inquiry results.

為讀者提供一份現代化的報紙，是各報身處多元化媒體競爭下，必須不斷創新改進的途徑。自報禁解除迄今，不少報紙陸續採取改版策略，尤其身為報社編輯，如何運用現代化科技，將讀者想看的重要新聞，以凸顯的形式設計成美觀、易讀的版面，發揮報紙好看、好讀、好找的特性，期使在新科技與新興媒體衝擊下，仍可在市場占有一席之地，正是本研究的最大目的。 　　研究方法是採深度訪談，針對七家報社十個大台北新聞版編輯為研究對象。研究問題可歸納為： 　　（一）在新科技與新興媒體衝擊下，不同報社之大台北新聞版編輯所設計版面之相同處與相異處；同時規劃未來報業所認定的理想版面雛型。 　　（二）探討不同報社之大台北新聞版編輯選擇新聞所考量因素之相同點與相異點；以及相同報社之大台北新聞版編輯選擇新聞所考量因素之差異情形。 　　研究步驟除了先了解受訪者個人背景資料外，在作版面分析時，則是針對欄位、標題、照片、圖象、色彩等變項分別探討。結果發現從事新聞工作時間愈長者，薪資所得愈高；但受限於報社制度不同，大多數編輯工作仍無法享有充分的自主權。 　　在版面編排部分，編輯是依版面設計、新聞重要性與新聞字數多寡決定欄位和字數，且都採塊狀拼版，每欄字數不宜一致化；標題字數最好不超過十字，至於應用何種字體，多半取決於主管規定，且會使用筆記式標題的情況並不多；理想的新聞照片數是三張，但受限於來源，版面可能出現毫無作用的照片，彩色版則是不可能呈現無照片；圖象在版面中的確有其重要性，但多數受訪者對報紙版面應否走向圖象化則持保留態度；對彩色版的處理，都是由美術編輯負責，雖然新聞版尚無全面彩色化，但卻是未來必然趨勢，文字編輯有必要加強這方面專業技能。 　　在選擇新聞部分，小版比大版編輯對新聞的取捨較無選擇權利；受訪者也會有移情作用，會依個人好惡、對事件的認知，以主觀意識決定重要新聞；當然也會考慮讀者所好，且只要不與政策牴觸，編報時是不會特別考慮報社利益的。 　　由於各報社實施電腦化情形不盡相同，也直接影響編輯作業。對於已完全電腦化的報社編輯認為作業比過去便利，也縮短流程，正朝版面精緻化目標邁進。這也是平面媒體在多元媒體競爭下，必須更善用新科技，以求不斷創新突破。 　　也就是說，新聞有深入淺出的內容，版面一目了然，最好全部彩色，有圖有表，並朝高度系統化編排，以索引、提示之形式方便讀者閱讀，同時以新科技解決中文編報的技術問題，這些都將是編輯工作努力的指標。

在知識經濟發展的21世紀，高等教育的需求是世界性的趨勢。台灣在過去20年中，高等教育有急速的膨脹，因此高等教育的品質管制也成為重要的議題。高等教育評鑑中心 (HEEACT) 目前在台灣針對各類別的系所進行評鑑，其他非政府機構例如中華工程教育學會 IEET) ，以及國際機構AACSB也在台灣進行教育認證，目前教育部正擬定有關高等教育評鑑的國家政策。 　　國際化的衝擊，也是促進高等教育評鑑或認證的驅動力量。高等教育評鑑不僅提昇教學品質，也促進專業人員的國際流動性。在過去數年之中，對於高教評鑑中心執行之結果，各方有許多不同的觀點、爭議以及抱怨。本研究的目的，在於選擇高教評鑑相關之主要議題，收集專家學者的意見，並且討論受訪者對於這些議題具有共識或不同意見的結果。 　　本研究採取深度訪談的研究方法，獲取專家們對於高等教育評鑑或認證的看法。本研究共有15位專家學者參與訪談，由訪談結果顯示，受訪者在三分之一的議題方面具有較明顯的共識。本研究將訪談結果整理分析，並與文獻上所取得的資料相互對應比較。本研究結果對於政府制訂未來高等教育品質管制的政策提供有用的資料。 / The demand of higher education is a worldwide trend in the knowledge based economy of the 21st century. Taiwan has a rapid higher education expansion during the past two decades, and the quality control is becoming a highly concerned issue. The Higher Education Evaluation & Accreditation Council (HEEACT) is conducting general evaluations for higher education programs in Taiwan. Non-governmental commissions like the Institute of Engineering Education Taiwan (IEET) and the Association to Advance Collegiate Schools of Business (AACSB) are also conducting accreditations in Taiwan. A national policy for the effective evaluation of higher education is currently formulating by the Ministry of Education. The impact of globalization is another driving force for the evaluation and accreditation of higher education programs. Higher education evaluation and accreditation not only enhance the teaching quality, but also promote professional mobility. During the last several years, there were different opinions, arguments and complains for the evaluation conducted by HEEACT. The aim of this study was to select major issues of higher education evaluation, to find out opinions from related experts, and to discuss the differences and similarities of interview results. This research applied the in-depth interview method to collect the comments for higher education evaluation and accreditation in Taiwan. Fifteen professionals and administration leaders have been interviewed. The interviewees showed consensus on one third of the interview questions. Their opinions on various interview topics have been recorded, analyzed, and compared with literature evidences. The results of this study provide useful information to the future policy and improvement.

Gait disturbances such as slow walking speed and step-to-step variability have been reported among people with mild Alzheimer’s disease (AD) and as risk factors for functional decline, dependency, and falls. Additionally, AD-related emotional reactions and decreased initiative can lead to physical inactivity. The aims of this thesis, therefore, were to explore how the ability to be physically active is affected in the early years of AD, and how people with mild AD and their cohabitants reason about physical activity as part of their everyday life. To meet the aims, an approach inspired by mixed methods research was used, covering measurements, observations and subjective experiences. Data were collected from different sources in parallel. Participants with mild AD were recruited at the Memory Clinic, Uppsala University Hospital. In Study I, a case study with two couples in which one member had AD, in-depth interviews and participating interviews were performed. Physical activity such as walking was viewed as a meaningful routine improving well-being. Participants were positive about making adjustments to enable physical activity. In Study II, the 25 participants with AD showed a significant lower walking capacity (10 m comfortable walk test, 6-minute walk test, Timed-up-and-Go test) at baseline compared to controls. The decline continued during the subsequent two years. The influence of a cognitive task on walking was distinct, despite this, participants maintained a health-promoting level of physical activity during the two-year study-period. In Study III, gait testing in the motor laboratory of 21 participants with AD showed a marked impact on gait parameters (e.g. slowed speed, decreased step length) by a cognitive task. Additionally, specific dual-task gait disturbances were frequent. In Study IV, in-depth interviews with 14 participants with AD indicated that physical activity was viewed as a meaningful activity, used as a means to maintain well-being and selfhood, and contributed to continuity in life. In conclusion, walking capacity deteriorates and declines in the early stages of AD. A simple cognitive task can have a substantially negative impact on walking already in mild AD. In contrast, people with AD can also gain “self-promoting benefits” from physical activity beyond the common health-promoting benefits.

The present thesis deals with primary and secondary school pupilsʾunderstanding of vertical social mobility. The aim of the thesis is to analyze and compare how pupils understand the individual social factors introduced in the theoretical part oft he thesis. The first part ofthe thesis defines the theoretical concepts underlying vertical social mobility and related areas, constructivism and childrenʾs interpretations of the world. It also presents an overview of current research. The practical part consists in a qualitative analysis. The data forthe analysis are collected through individual in-depth interview with primary and secondary school pupils. The results of the analysis are then compared with previous studies, and linked to the curriculum for civic education and social sciences. KEYWORDS social mobility, constructivism, qualitativeresearch, pupil understanding, in-depth interview

The main objective of this Thesis is to explain the importance of a Brand as a part of the Marketing Strategy on a growing Smart Phones market. Theoretical part analyzes four basic Marketing Strategies and their effect on a Brand Perception. The rest of the theoretical part is focused on Customer-based Brand Equity concept and brand building itself. Analytic part introduces current Smart Phone Market and analyzes marketing strategies of leading manufacturers on the Czech market. Based on the Survey and Depth Interviews, the author reveals the importance of Smart Phone Brand for Millennials, who are defined as young consumers born from 1984 to 1996. Based on the research, author recommends the marketing strategy which should help manufactures to build a strong Brand and gain Millennials loyalty.

The topic of the following diploma thesis is the explanation of the concept of job satisfaction while holding an au-pair position. The aim of this thesis is to analyze the job satisfaction young women (or men), who go abroad to work as au-pair, can feel. The first part of the analysis consists in a theoretical assessment of the mentioned topic, that is to say provide the reader with basic terminology and information about this area of domestic work; we will also sketch out the main factors influencing the most the feeling of satisfaction of au-pair workers. The second and more practical part will feature a description of different types of au-pair workers, including their rights and obligations. The research has been based on in-depth interviews and its aim was to provide detailed and insightful answers to the problematic mentioned above; thanks to the analysis and its gathered results, we have been able to point out the main issues and to suggest adequate and concrete solutions that could boost and increase job satisfaction in this profession.

This thesis is focused on marketing research of brands in retail chains. In theoretical part a course of each part of marketing research is described so as subject matter of brand value that is necessary for understanding of an examining problem. A practical part is focused on a description of retail chains and a specific conclusion of whole research. Another part is also a recommendation for self-employers.