In the smiling curve theory, many enterprises in Taiwan product merchandise by OEM (Original Equipment Manufacturing) model become the one which has lowest additional value. It seems that there is no future of Taiwan's OEM industry. It suggests that the enterprises in Taiwan should make the transition to the research or own brands. But, Can the smiling curve theory be really suitable for the industries of OEM unconditionally?
ODM (Own Designing and Manufacturing) should subdivide into two models, passive ODM and active ODM. Passive ODM is receiving requirements of brand owners and then designs detail functions of product and processes of manufacture. Active ODM is made a product of open model and provides it for brand owners. When the product of open model is accepted by customer, the manufacturer can deliver the product with little lead time. In Passive ODM model, the brand owner should take the risk of marketing. But in active ODM model, the manufacturer takes marketing risk, too. It is more difficult for manufacturer to know the market rather than to manufacture. By using simulation gets two results:
1.When the manufacturer doesn't know the market, it is high risk to make the transition to active ODM or OBM (Own Branding and Manufacturing).
2.It is more safety to make the transition to passive ODM and the manufacturer still can shorten the cycle of new product development, get more orders and improve the ability of the enterprise.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0804106-231906 |
| Date | 04 August 2006 |
| Creators | Yu, Chun-Hsing |
| Contributors | Chin-Fu Ho, Yi-Min Tu, Pin-Yang Liu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0804106-231906 |
| Rights | withheld, Copyright information available at source archive |
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