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電子書閱讀器OEM/ODM事業部計畫書 / Business Plan for eBook Reader OEM/ODM Division

電子書閱讀器OEM/ODM事業部計畫書 / This business plan is for an OEM/ODM company to launch a new eBook Reader Division targeting on emerging eBook reader OEM/ODM business. Since the success of Amazon Kindle eBook Reader, the industry expect significant growth after 2010 as the technology and platform are mature enough to provide a good feature product to meet consumer’s requirement in portable reading.
The X Company is an OEM/ODM company with a lot of experience in 3C device design and manufacture. Its scale is medium size, much smaller than first tier OEM/ODM companies, like Foxconn and Wistron. However, it still have some bargaining power in some specific category. This business plan is to analysis the market opportunity and build competitive advantages for eBook reader OEM/ODM business.
The plan starts from January 2010 and will create a team for eBook reader OEM/ODM business. With next 4 years, this business division’s target is to achieve 6% market share of global eBook OEM/ODM business and it will generate about 3.7 million USD Net Present Value.

Identiferoai:union.ndltd.org:CHENGCHI/G0096933016
Creators孔德華, Kung, Tom
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language英文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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