SUMMARY
Recently there can observed the rapid increase of number of institutions providing odontology services in Lithuania: only in Kaunas city there were active 315 odontology institutions in 2004, joining together 794 dentists. Due to high level of competition, a lot of these institutions face one common problem – difficulties in selling their services. One of the means enabling them to attract new customers is advertisement. Therefore, it is very important to understand the main types and vehicles of advertising used by these institutions, as well as the attitude of the customers towards the advertisement itself. The results of this study and findings thereto are valuable and beneficial for odontology institutions, especially in making and implementation of their promotional decisions.
The purpose of this study was to evaluate the advertisement in odontology services.
The object of the study is the consumers and providers of odontology services in Kaunas city.
The goals of the study were: 1) to evaluate the content of printed advertisement promoting odontology services; 2) to investigate how customers value the advertisement in odontology services; 3) to estimate the attitude of odontology services’ providers to advertisement of these services.
Research techniques: content analysis, questioning, comparative analysis.
Results. In order to evaluate the content of printed advertisement promoting odontology services, there were analyzed all related advertisements published... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050613_135816-38492 |
| Date | 13 June 2005 |
| Creators | Arlauskienė, Zinaida |
| Contributors | Petrauskienė, Jadvyga, Raškevičienė, Rita, Starkuvienė, Skirmantė, Bučiūnienė, Ilona, Misevičienė, Irena, Bagdonas, Eugenijus, Kalėdienė, Ramunė, Gendvilis, Stasys, Kaunas University of Medicine |
| Publisher | Lithuanian Academic Libraries Network (LABT), Kaunas University of Medicine |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050613_135816-38492 |
| Rights | Unrestricted |
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