Farmers¡¦ association in Taiwan has four important characters¡FThat is¡GEconomical¡AEduction¡ASocial And Political¡AWhich is said a non-profitable Farmers¡¦ Organization of public welfare and they are federated system of multi-purpose Farmers¡¦ cooperative organization in Taiwan .
Farmers¡¦ association in Taiwan provides an integrated services and activities¡Anamely¡GEconomic¡ACredit¡AAgricultural extension and Insurance.
Corporate identity system¡]CIS¡^is a total communication system.Which contains Mind identity¡]MI¡^¡ABehavior identity¡]BI¡^¡Aand Visual identity¡]VI¡^¡FMeanwhile¡ACIS has become a powerful strategy for enterprise successfully¡AIn order to alter former conservative corporation image and to establish a new image .The farmers¡¦ association conducts CIS to change image and to reinforce the marketing effect .
Therefore¡Amany farmers¡¦ association pay more attention to marketing competition and new image .The purpose of this study are as follows¡G
1.Why Farmers¡¦ association in Taiwan conduction CIS¡H
2.To introduce the CIS theories .
3.To evaluate the perceived impacts of CIS for Farmers¡¦ association in Taiwan .
4.Non-conducts and conducts Farmers¡¦ association different in identity item.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0112101-143712 |
| Date | 12 January 2001 |
| Creators | CHIEN, HUNG-TE |
| Contributors | NONE, NONE, NONE, NONE |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0112101-143712 |
| Rights | unrestricted, Copyright information available at source archive |
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