The dissertation project consists of four papers. Two papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications.
Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:73771 |
Date | 09 February 2021 |
Creators | Bornschein, Rico |
Contributors | Kirchgeorg, Manfred, Maier, Erik, HHL Leipzig Graduate School of Management |
Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/publishedVersion, doc-type:doctoralThesis, info:eu-repo/semantics/doctoralThesis, doc-type:Text |
Rights | info:eu-repo/semantics/openAccess |
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