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The business model transformation of web portals:a research of Taiwan and China portals

As the change of external environment and internal resources, web portals have transformed their business models from online advertisement model into others, such as electronic commerce model, online game model and short message service model. Different external environment, as well as diverse resources of the main web portals of Taiwan and Mainland China , leads the different transformation process across the Taiwan Strait. Generally, the main web portals in Taiwan like Yahoo! Kimo, PC home and Yam, have chosen online advertisement and electronic commerce model as their main business. On the contrary, Sina, Sohu and NetEase, the main web portals in China, which have transformed their business model into online game and short message service model.
This research explores some factors which may influence the transformation of web portals in Taiwan and China, and constructs the internal and external conditions which could successfully transform the web portals to their business models by secondary data analysis and case analysis. There are several factors which influence the web portals to adopt certain business to run their business models.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0803104-180829
Date03 August 2004
CreatorsCheng, Chao-Wen
ContributorsYac, Lee, Jen-Jsung, Huang, I-Heng, Cheng, TP, Liang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0803104-180829
Rightsunrestricted, Copyright information available at source archive

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