The purpose of this study is to assess whether or not enforcement of the
Minors and Tobacco Laws in the form of a citation had an impact on the
knowledge, attitudes, practices and policies of over-the-counter tobacco retailers in
Oregon. Demographic factors, such as store type, store size, ownership type, and
location of the store that may contribute to the retailers response to receiving a
citation for selling tobacco to a minor, were examined. The study examines two
randomly selected groups of over-the-counter tobacco retailers in Oregon. The
treatment group received a citation selling tobacco products to a minor while the
control did not. A mail survey was sent to retailers selected for the study. The
survey instrument measured the characteristics in each group, representing
knowledge, attitudes, practices, and policies relating to the Oregon Minors and
Tobacco Laws. The unit of analysis was owners or managers of retail stores. Cross-tabulation
and a chi-square test statistic was used to assess and determine if there
was a significant association between selected variables. Multiple regression was
employed to determine if there is a relationship between composite dependent
variables representing retailers' attitudes and practices and several demographic
variables. Stores that had received a citation were more vigilant in compliance
practices and perceptions than stores that had not received a compliance check and
citation. Retailers' believe that both negative and positive strategies are necessary to
achieve retailer compliance, retailers need more educational materials for training
employees, and that a training video and a device to help clerks calculate the age on
a minors ID would be useful. Retailers in both groups opposed the licensing of
retailers to sell tobacco. Owners and owner operated stores in country settings were
found to be resistant to policies aimed at reducing minors' access to tobacco
products. / Graduation date: 1997
| Identifer | oai:union.ndltd.org:ORGSU/oai:ir.library.oregonstate.edu:1957/34364 |
| Date | 28 April 1997 |
| Creators | Street-Muscato, Louise |
| Contributors | Chi, Chunheui |
| Source Sets | Oregon State University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis/Dissertation |
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