Recently years environmental protect conscious have raised and the people who concern the healthy issue. Lead to the organic food industry has been developing rapidly in Taiwan. Owing to the organic food industry are getting more acceptable and lovely by customers, therefore, organic food industry direct residence channel enter into the market, due to the organic food selling increasingly to be the current developing in the future, and the brand mark of organic of the stores have increasing rapidly in recently years.
The system of producing and selling of the organic industry, different from the general industry, the persons who engage in organic food industry at present promote idea mainly, therefore, the purpose of the study is to study the organic food industry development status, and try to adopt in-depth interview to study the motivation of the organic food industry and business model framework.
For view point of the theory of the industry analysis and competitive strategy, intend to study the feature of the case company practical operation, and submit business model suggestion for researchers and managers reference. The study results as follows¡G
¡]1¡^Under the uncertain environment, the case company will modify the organization framework and the other functions in order to construct suitable business model.
¡]2¡^The case company adopts prospectors strategy to suitable for enter into new industry or business model.
¡]3¡^The case company adopts both of emergent strategy and intended strategy to modify business model and competitive strategy continuously and in order to response non-forecast environment.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0612109-133445 |
| Date | 12 June 2009 |
| Creators | Kuo, Feng-chi |
| Contributors | Iuan-yuan Lu, Tsuang Kuo, Hsien-tang Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0612109-133445 |
| Rights | not_available, Copyright information available at source archive |
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