Based on the increasing importance that information and communication technologies (ICT) plays in most global economies, the high demand for ICT employees and the influence of organisational culture on the success of ICT businesses, the purpose of this study was to provide ICT managers with ways to retain and keep their employees satisfied and happy in their jobs. Therefore, the primary objective of this study was to identify and empirically test the influence of various factors of organisational culture on Happiness and Job satisfaction of employees in the ICT industry in South Africa. After completing a comprehensive literature review, it appeared that limited research had been conducted on the happiness of employees in the ICT industry. Numerous factors were identified as influencing happiness; however, due to the difficulty to assess some of these factors, this study only focused on the influence of organisational culture on the happiness and in return the job satisfaction of employees. All the factors influencing organisational culture were reviewed in the literature and 13 independent variables were identified and hypothesised to influence the mediating variable Happiness and the dependent variable Job satisfaction. All the variables in this study were clearly conceptualised and operationalised. Valid and reliable items sourced from various measuring instruments used in previous studies, were used to operationalise theses variables. Furthermore, numerous items were self-generated from secondary sources. A convenience sampling method was used to identify the respondents and a structured questionnaire was completed online by respondents. The data collected from 187 usable questionnaires was subjected to various statistical analyses using the software program Statistica. A Confirmatory Factor Analysis was used to assess the validity of the dependent variable Job satisfaction and the mediating variable Happiness of this study, whereas an Exploratory Factor Analysis was used to assess the validity of the independent variables. To confirm the reliability of all the variables investigated, Cronbach’s alpha coefficients were calculated. Due to the large number of variables and the small number of respondents, conducting a factor analysis on the independent variables was not possible. This problem was solved by the use of the item parcelling method. After the item parcelling was conducted and the factor analysis conducted, only seven out of the 13 factors loaded together as expected. All the parcels measuring these factors did not load together as expected and where necessary these factors were renamed and operationalised again. The sample data was summarised using descriptive statistics. The majority of respondents reported that they were satisfied with their jobs and almost half of the respondents reported being happy with their lives. Pearson’s correlation coefficients were used to establish the degree of relationship between the factors investigated in this study. After the Multiple Regression Analysis was conducted, it was found that three independent variables influence the Happiness of employees in the ICT industry, namely, Customer focus, Strategic direction and intent and Family orientation and atmosphere. Happiness was also found to have a positive influence on the Job satisfaction of ICT employees. The influence of various selected demographic variables on the dependent, mediating and independent variables was investigated by means of an Analysis of Variance (ANOVA). The statistical significance between the differences in means scores was measured using the Bonferroni Post-hoc test. The Population group of the respondents, the Years of service and their Age group were found to significantly influence some of the independent variables and mediating variables investigated in this study. No relationship was found between any demographic variables and the dependent variable Job satisfaction. Limited studies on the influence of organisational culture on the happiness of nemployees and more particularly those in the ICT industry were found in the literature. This study has made a contribution to the field of happiness research by understanding the factors influencing the happiness and job satisfaction of employees in the ICT industry. As a result, the study presents recommendations and suggestions to assist ICT businesses to improve their organisational culture and at the same time enhance the happiness and job satisfaction of their employees.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:9318 |
| Date | January 2013 |
| Creators | Lama Ndai, Arnaud |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MCom |
| Format | xx, 308 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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