Introduction: The focus area of this thesis is on Innovation services and organizations intentions for utilizing innovation services. Innovation services is defined as consultancy services aimed at improving the innovation process, such as innovation training, ideation sessions and innovative workshops. In regard to existing research, the field of innovation services remains rather unexplored. While some studies have conducted research on the impacts of utilizing innovation services, no study has explored the underlying perspectives influencing intention of utilizing innovation services. Purpose: The purpose of this thesis is to explore the underlying perspectives that influences organisations intention to utilise innovation services. Research Questions: How does the structure of the organisational culture influence the intention for utilising innovation services? Which factors motivate organisations to utilise innovation services? What value do organisations perceive in innovation services? Methodology: In order to answer the purpose and the research question of the thesis, a qualitative research approach was deemed appropriate as the focus of the thesis is to understand the “why” aspect of the utilization of innovation services. Semi-structured interviews were deemed as a suitable data-collection method to gather data from the appropriate sample. Since the purpose of the study is to explore the underlying perspectives that influences organisations intention to utilise innovation services, managers working with innovation were considered a suitable sample group due to their decision-making power on choosing to utilise innovation services or not. Conclusion: The study offers insight as to the underlying perspectives influencing organisations intention of utilising innovation services. The primary influencers were the improvement to the innovation process which could be achieved through the utilisation of innovation services, which could result in a more efficient innovation process, and increase the rate of innovation. Furthermore, the thesis offers insight as to how organisational culture influences intention of utilising innovation services and identifies that the culture within departments working with innovation differs from the overall culture of the organisation.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-104296 |
| Date | January 2021 |
| Creators | Kindberg, Carin, Huléen, Simon |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF), Innovation through Business, Engineering and Design, Innovation through Business, Engineering and Design |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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