由全球氣候變遷、資源耗盡、能源短缺、人口激增、貧困惡化，以及物種絕滅等狀態，各國必須面臨社會、環境與經濟發展的空前壓力與嚴苛挑戰。從1997年的「京都議定書」，到2007年「聯合國氣候變化會議」對全球環境的討論，通過了「峇里路線圖」，它將規範2012年之後，世界主要排放溫室氣體國家需要努力的方向與指標。當環保節能的要求高漲，最大的壓力終究是指向企業，而最能具體落實的也是企業體，然而它也與企業之成長與否息息相關。
綜觀台灣資訊硬體產業之發展，因主要產品皆為高度成熟之科技產品，市場大部分為歐美各國。在歐美環境保育浪潮下，以及對企業社會責任的需求下，台灣廠商下一步面臨的已經不僅僅是績效、成本等的挑戰。全球知名策略管理學大師波特(Michael E. Porter)認為假如企業能將企業社會責任與經營策略結合，進行企業社會責任，則能實現創新和提高競爭優勢。
本研究以個案研究的方法，選擇台達電子工業股份有限公司為此研究的對象，進行企業社會責任與企業發展關聯性之研究，希望能發現企業社會責任在企業發展過程中的形成與推動因素、推動時所面臨的挑戰、以及企業社會責任運作後對企業價值的實現與成長發展的影響，以促進台灣企業積極推動企業社會責任。
本研究發現企業社會責任之形成與推動之關鍵，在於經營者的理念落實、政府法規、產業規範要求及可動用資源等。然而隨著企業規模逐漸擴大，所需監控的層面與複雜度增加，要如何克服困難是推動企業社會責任時所面臨的挑戰。當企業推動任何企業社會責任之相關活動時，企業的文化，與員工的價值認同，會提昇企業價值的實現與成長發展。
企業社會責任的推展除決策機制外，在選擇企業社會責任關鍵議題後，應考慮組織架構、方案的選擇、資源配置等。企業社會責任進行後，對組織的價值回饋有：正面提升企業形象、擴充公司品牌價值、吸引優秀人才、增進人際網絡與資源整合、獲得資金提供者信賴、增長與客戶之間良好關係；讓企業更朝向永續經營發展。
CSR 之發展與推廣在台灣正於萌芽蓬勃發展階段，CSR之探討需持續進行以提供其他企業借鏡之用。 / Due to the global climate change, resources exhaustion, energy shortage, population explosion, worsen impoverishment and species extinction, all the countries have to face unprecedented pressure and severe challenges in society, environment and economy. Discussed from Kyoto Protocol, 1997 through the United Nations Climate Change Conference, 2007, the “Bali Roadmap” was established, and it will be the guidance for those major nations that emit the Greenhouse Gas after 2012. While the demand for environmental protection and energy-saving is increasing and indeed, the enterprises have to suffer from the huge burdens. The burden of rising demand for environmentalism and energy-saving will eventually lie on the shoulders of the corporations, yet it is also corporations which can most likely carry out such policies in practice since the fulfillment of the policies is highly related to their future development.
Looking at the development of Taiwan’s industry, all the products are technically sophisticated hardware products that are exported to America, Europe, and Japan. As the emphasis on environmentalism is prevailing over those regions nowadays, corporations will then have to face challenges more than just efficiency and costs. Michael E. Porter, a worldwide-known leading authority on competitive strategy, believed that for those corporations which can integrate social responsibilities and business strategies to implement corporation social responsibilities will be able to achieve innovation and build their competitive advantages at the same time.
Case study method was adopted and Delta Electronic Inc. was selected to be the case study target for the purpose of observing the relationship between the CSR and the corporate development. In this research, the findings about the factors for the CSR formation and promotion during the corporate development process, the challenges the enterprises face while fulfilling the policies, and the influence on the corporate values and its development after impelling CSR, that will encourage Taiwanese enterprises to promote CSR vigorously.
Based on this research, the key elements for the formation and the driving force for CSR are executives’ philosophy, government’s policy, industrial regulations and resource mobility, and constant commitment to CSR resulting in the trust and support from the stakeholders. In the process of impelling CSR, the scale of enterprise gradually enlarges, and the level and the complexity of supervision increases, so how to overcome the difficulties and impel consistently becomes the huge challenge. When the enterprises promote CSR activities, the forming of corporate culture and employee’s identification with the enterprises will increase the efficiency of corporation responsibility and social public welfare.
Other than strategic alignment development, after choosing the key CSR issue, enterprises should consider the organizational structure, the selection of proposals, and the allocation of resources. The CSR effort will end up in vain if the executive doesn’t impel to action; even though the enterprise possesses sufficient resources. After the enterprise perform the CSR, the positive effects to the organization will increase enterprise’s reputation, enhance enterprise’s brand value, attract more talented persons, build up personal relationship network, integrate resources, gain the trust from investors, and develop harmonious relationship with customers. All these can make the enterprises run their business perpetually.
The promotion and development of CSR in Taiwan is thriving. Research endeavors on CSR should be greatly extended to assist enterprises’ CSR commitment.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0091932019 |
| Creators | 高淑美 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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