Thesis (MBA)--Stellenbosch University, 2001. / Organisations find themselves in a challenging and changing environment. The
focus of the study is to use the Marden diagnostic model of change management
as a guide to transform organisations in order to meet competitive challenges of
changing market conditions.
The first half of the study underlines the need for organisations to stay in a mode
of constant change. It explains the systems approach to organisational change
that is prescribed by the Marden diagnostic model of change. The change
process is initiated by focusing the organisation on a new strategy that will be the
route map towards future prosperity. Various diagnostic tools are explored to
discover the current position of the organisation. Intervention strategies are
recommended to mobilize the organisation to move closer to the strategic vision.
The latter half of the study deals with skills to manage the change process.
These skills include consultation, leadership, teamwork, managing conflict,
communication and negotiation. The study concludes with a practical framework
that can be used by management to measure the success of the change
process, and maintain momentum throughout the organisation.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/52415 |
| Date | 03 1900 |
| Creators | Engelbrecht, David Johannes |
| Contributors | Denton, M., Stellenbosch University. Faculty of Economic & Management Sciences. Graduate School of Business. |
| Publisher | Stellenbosch : Stellenbosch University |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
| Format | 104 p. |
| Rights | Stellenbosch University |
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