Because of the constant innovation of IT technology , firms have to face not only end users but also fast-changing production design. It makes firms¡¦ operation extremely difficult .Someone which may be the champion today will be the worst another day .This is the conspicuous situation in IT industry. Confronted by the worst circumstance and limited to the internal sources, Acer corp. must do some changes to its original corporation activities that contain brand and manufacturing. If not , Acer corp. will have a serious problem caused by internal and external forces.
Acer corp. declared its re-engineering plan that divided the corporation into three groups in 2000. The way Acer corp. using to change is based on the situation that industry value chain subdivide into lots of parts. Because of the enterprise internal resources restricted, Acer cannot maintain the complete value chain .It must make a decision between brand operating and OEM parts.
When Acer decides to focus on brand operating as its enterprise core, it needs to differentiate the principle from organization and business strategy to go with new principle . In the part of organizational change, the report makes an eye on organizational life cycle theory and organization efficiency to find out why it needs three independent main groups. The main change of business strategy is on the supply chain and marketing channel management. Change of Supply chain aims that Acer, after outsourcing OEM parts , makes use of OEM firms which are good at production and global logistic activity , to reduce its stock and save the cost. Change of marketing channels is to comply with diverse channels in European market to make great growth. Hence, Acer prepares to copy the European experience to U.S. and China . Finally , the report proves Acer¡¦s process of organizational change with Lewin and Kotter¡¦s
theories to make a conclusion .
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0623105-220159 |
| Date | 23 June 2005 |
| Creators | Tsai, Chung-han |
| Contributors | Chi-Cheng Wu, Jen-Jsung Huang, H. Jason Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623105-220159 |
| Rights | campus_withheld, Copyright information available at source archive |
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