This thesis investigates the innovative and entrepreneurial strategies of professional development training companies in Sweden, focusing on how they maintain competitive advantage. Through a qualitative study of 11 Swedish training companies, we explore the application of innovations across the dimensions of Product, Process, Position, and Paradigm. Our research reveals a variety of innovation strategies driven by the founders' entrepreneurial orientation (proactiveness, risk-taking, and innovativeness), which significantly impacts their companies' adaptability and competitiveness in a rapidly evolving market. The study adds nuanced insights into the intersection of entrepreneurship and innovation, highlighting how strategic adaptations in service offerings and business models are critical for sustaining growth and relevance in the professional development industry. Findings suggest that differentiation through innovation in service offerings, operational processes, market positioning, and business models is critical for sustaining growth and relevance. This research enhances the existing literature by detailing the nuances of entrepreneurial orientation in innovation within the professional development industry through continuous and strategic educational advancements.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-533413 |
| Date | January 2024 |
| Creators | Putrialifa, Yasmin, Zhao, Jing |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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