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Corporate Social Responsibility ve středně velkém podniku a role personálního managementu / Corporate Social Responsibility in the medium-sized enterprises and the role of personal management

The work is devoted mainly to differences in the concept of social responsibility small, medium and large enterprises in the Czech Republic. Today is in our country still not too well-known social responsibility theme mainly among small firms. This is perhaps the fact that small companies problems do not know, or feel that they are not concerned, or such investment comes unnecessary and, if appropriate, or do not know how to get started. this is the reason why I decided to devote a thesis of corporate social responsibility. Influence of personal management is to show that social responsibility is not only a marketing tool to improve the image of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11803
Date January 2008
CreatorsHájková, Jana
ContributorsBeroušek, Petr, Trnková, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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