This diploma thesis deals with the use of marketing instruments in the field of human resources management, the importance of personal marketing to employers, employer brand building and current trends in the area of human resources management. The practical part analyzes the current approach to personal marketing at a company called Zentiva. The aim of the thesis is to map the current application of personal marketing within the organization, to analyze what instruments Zentiva uses at present to increase employer branding, as well as to propose improvements to better set up the whole process of building an employer brand through various personal activities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113486 |
| Date | January 2011 |
| Creators | Přidálková, Lucie |
| Contributors | Šikýř, Martin, Bernardo, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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