This thesis deals with the internal HR marketing strategy in the Salesian Youth Center - Center for Children and Youth in České Budějovice. The theoretical part deals with topics like volunteers, volunteer motivation, personal marketing and personal marketing strategies in non-profit organizations. It provides personal marketing strategy in the certain organization and tries to make possible improvements to the current strategy by the qualitative research. The qualitative research was conducted by using semi-structured interviews with volunteers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:152622 |
| Date | January 2013 |
| Creators | KADLECOVÁ, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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