The main goal of this thesis is to analyze personal marketing ethics in multinational produce company and make a suggestion to improve it. In order to attain this goal, an interview will be conducted among managers the company. The teoretic part of the thesis deals generally with the cocepts of ethics and personal marketing, following part include analyse of personal marketing. The last part contains suggestion to improve actual situation. The thesis and its results will be sumbitted to agency MenSeek s.r.o. Its resultes will be provided to analyse company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222135 |
| Date | January 2009 |
| Creators | Stejskal, Radek |
| Contributors | Menšík, Tomáš, Putnová, Anna |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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