The Master's Thesis is focused on business plan, concretely on founding of a new tour operator for people with special needs. First part describes principles of business plan, tourism, issues regarding tour operators and defines tourism for all (accessible tourism). Practical part concerns creation of business plan itself. The purpose is to describe tour operator, analyze tourism industry, the competition and segment. The thesis is focused on marketing and finance plans as well (Balance Sheet, Profit and Loss Account and Cash Flow statement included). It is concluded with SWOT and risk analysis and the visions to the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81657 |
| Date | January 2010 |
| Creators | Ottová, Tereza |
| Contributors | Petrů, Zdenka, Straková, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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