Bakalauro baigiamajame darbe analizuojamas strateginis marketingo planavimas: Šiaulių mieso įmonių atveju, kurio tyrimui buvo nusitaikyta į didžiausias Šiaulių miesto įmones, vertinant pagal metines pardavimo apimtis. Šio darbo tikslas identifikuoti Šiaulių miesto įmonių strateginio marketingo planavimo būklę. Darbo objektu pasirinktas strateginis marketingo planavimas.Teorinėje darbo dalyje atlikta teorinė strateginio marketingo planavimo analizė. Vadovaujantis moksline literatūra, gautos sampratos buvo susistemintos, siekiant pagrįsti jų svarbą strateginio marketingo planavimo procese. / The Bachelor thesis analyzes the strategic marketing planning: Siauliai city enterprises in which the study was tar the largest city of Siauliai companies in terms of annual sales. The aim of this work is to identificate the city of Siauliai corporate strategic marketing planning condition. The object of this work was chosen strategic marketing planning. In theoretical part of the paper made the theoretical analysis of the strategic marketing planning. According to scientific literature, the concept has been codified in order to justify the importance of the strategic marketing planning process. In empirical part of quality testing, data analysis and present their results. Qualitative analysis was used to carry out an expert - customer interviews, expert interviews and focus group methods. Expert - customer define their interviews were taken and tested expert - customer submission of the initial versions and after that it was slightly adjusted. The expert survey were interviewed 36 Siauliai companies, the study helped to identify the key criteria for further investigation. In Focus group was discuss the results, the experts submitted their interpretations and insights. The study helped to identify that the strategic marketing planning condition is moderate.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2013~D_20130620_113852-39263 |
| Date | 20 June 2013 |
| Creators | Bartaševičienė, Renata, Urba, Egidijus |
| Contributors | Vaškelaitis, Vytautas, Šavareikienė, Danguolė, Svirskienė, Giedrė, Lipinskienė, Diana, Andžiūtė, Vaida, Petukienė, Evandželina, Petukienė, Evandželina, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Bachelor thesis |
| Format | application/pdf |
| Source | http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130620_113852-39263 |
| Rights | Unrestricted |
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