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Tackling climate change with gamification : Exploring the perceived usefulness of design elements as a motivator to shift towards a more plant-based diet

One of several ways mankind can collectively do in order to fight the climate crisis and contribute to the mitigation of greenhouse gas emissions is by switching to a more plant-based diet. Serious games and various gamification tools have been used to raise awareness of current problems and motivate individuals to shift to a more “pro environmental” behaviour. This study focuses on the perceived potential of a gamified application to make dietary changes, as well as on the perceived usefulness of gamification as a tool to achieving a certain goal. In order to seek answers to the aforementioned questions a prototype was developed and an online survey was conducted. The results show that there is a potential of this specific product to help people transitioning towards a more plant-based diet. However, more studies ought to be conducted in order to see the true benefits of it.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:his-22666
Date January 2022
CreatorsBudai-Bedő, Helga
PublisherHögskolan i Skövde, Institutionen för informationsteknologi
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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