This research is to understand the relationships among the transformational leadership, organization political awareness, role pressure and job satisfaction from the aspect of electronic media professionals.
Under the theory of Organizational behavior, ¡§leadership behavior¡¨ and ¡§organization culture¡¨ are important aspects of the organization behavior. Broadcasting organizations and news professionals are working under complex social restrains. Gallagher (1994:240) media organization news department consists of new reporters and managers. Managers have the authorities to reward and punish, and various level of access to sensitive knowledge and decision making. Managers and reporters are both members of the media organizations, once they are in the organization, they become members that depend on each other instead of unrelated individuals. They often need to cooperate through compromises.
Under the influence of the new media managers¡¦ leadership style and organization political awareness, it is important to understand how to increase the job satisfaction level of the employees. In Taiwan¡¦s accelerated capitalization trend, news reporters need to have a clear focus of these issues in order to breakthrough the current bottleneck of the electronic media industry. And to promote job satisfaction and accomplish the goals of the organization.
This study was sampled based on the news professionals of the electronic media organizations in the southern Taiwan region including Chia-Yi, Tainan, Pin-Tung, and southern Kaoushing area. The rapid sampling methods was used based on 155 surveys, 39 of the samples are invalid, therefore 74.8% with 116 valid samples. Utilizing factor analysis, double cycle analysis, t-test, and ANOVA analysis, the study was concluded as following:
(1) There is positive relationship among transformational leadership, organization political awareness, role pressure and job satisfaction.
(2) Transformational leadership has partial significant effect on organization political awareness and role pressure.
(3) Transformational leadership has partial significant effect on job satisfaction.
(4) Organization political awareness and role pressure has partial significant effect on job satisfaction.
(5) The transformational leadership, organization political awareness, role pressure and job satisfaction have unique result when applied on different test individual.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0725107-104654 |
| Date | 25 July 2007 |
| Creators | Lai, Kuan-Chan |
| Contributors | Jih-Hwa Wu, I-Heng Chen, Chin-Kang Jen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0725107-104654 |
| Rights | off_campus_withheld, Copyright information available at source archive |
Page generated in 0.0043 seconds