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Assessing the Connection Between Social Media and Ideological Polarization

Does the usage of social media make individuals more polarized? Previous studies have shown that political use of the internet does make individuals more likely to politically participate, but little academic work has looked at the dynamic of ideology and the social media usage, despite the increase of social media usage in everyday life. This study uses Facebook, Twitter, Instagram, Reddit, YouTube, Snapchat, and TikTok to see if social media users are more polarized, and which ideological groups are more polarized on social media. Moderates are included to differentiate if there is a difference. This study analyzed data from the American National Election Survey (ANES) of 2020 to analyze regression models between the social media platforms, and the different groups of polarization. Evidence was found that liberal polarization was correlated with Twitter, Instagram, and Reddit usage. Counterevidence was found of conservative polarization and Reddit and Snapchat usage. When moderates are included, polarization was found in Twitter, Reddit, and YouTube usage.

Identiferoai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:etd2023-1388
Date01 January 2024
CreatorsStiekman, Joshua
PublisherSTARS
Source SetsUniversity of Central Florida
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceGraduate Thesis and Dissertation 2023-2024

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