This article aims to examine Jimmie Åkessons use of a populist communication style through the use of a quantitative and a qualitative content analysis. The article finds that a populist communication style is central in Åkessons political communication, and how its thin and thick concepts are often combined together to form synergic effects on its mobilisational ability. Over time, a small communicational shift can be seen where more focus is put towards an antagonistic construction of immigrants rather than the elite. The conceptualisation of the elite is also narrowed and less diffuse over time and more specified towards the political establishment. Overall, Åkesson uses a political communication style that can be characterised as complete populism.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-201658 |
| Date | January 2022 |
| Creators | Frank, Albin |
| Publisher | Stockholms universitet, Statsvetenskapliga institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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