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From whom the general public chooses to learn science : a case study

The purpose of this study was to examine what a national public science educator does when attempting to educate the general public. This investigation was conducted with the goal of expanding the literature on the treatment of science in multimedia to include descriptive work on whom the general public goes to learn science. The science educator's work in radio, television, and print were explored through interview and content analyses with themes and patterns emerging. The educator appeared to apply a loose formula of keeping a finger on the public's pulse, exhibiting scientific rigor, using variables and techniques such as props and demonstrations, including elements of popular culture, inserting interesting facts, injecting humor, and telling stories.

Identiferoai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.79818
Date January 2004
CreatorsArmeni, Christina
ContributorsAlters, Brian J. (advisor)
PublisherMcGill University
Source SetsLibrary and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada
LanguageEnglish
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation
Formatapplication/pdf
CoverageMaster of Arts (Department of Educational Studies.)
RightsAll items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated.
Relationalephsysno: 002148918, proquestno: AAIMQ98410, Theses scanned by UMI/ProQuest.

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