With globalisation and global warming threats, natural disasters happen at a faster rate, and their impact is drastically more prominent than before. In this thesis, we investigate the actions the organisation Newtech performed in three post-natural disaster environments to enter the markets and benefit from them. By analysing the key actions an organisation can take in order to be more likely to benefit in a post-natural disaster market, the intention is to make more ventures aware of this tappable market and how to profit from entering it. This research uses a one case study to investigate the nuanced perspective of a venture that has, on multiple occasions, entered post-natural disaster markets and what key actions performed. From evaluating pre-existing literature and patterns spotted in the empirical data collected through interviews with the organisation, there appeared five key actions for non-local ventures that strive to enter a post-natural disaster market. The actions discovered by this thesis are (1) spot the opportunity, (2) investigate the environment of the market pre-arrival, (3) prepare based on the investigation, (4) continuously observe the market, (5) make adaptions if necessary.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-49641 |
| Date | January 2020 |
| Creators | Antonsson, Ida, Champigny, Julien |
| Publisher | Jönköping University, Internationella Handelshögskolan, Jönköping University, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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