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Previous issue date: 2017-02-24 / Ao longo de todo o s?culo passado os meios de comunica??o avan?aram nas diferentes esferas sociais, florescendo fen?menos diversos. A inser??o das manifesta??es culturais populares no campo midi?tico traz ? tona antagonismos entre tradi??o e modernidade e a constru??o de nossas representa??es identit?rias. Neste estudo problematiza-se a rela??o da visibilidade midi?tica com nossa identidade cultural e regional. Objetiva-se, de modo geral, analisar as representa??es da cultura popular nordestina ao ser colocado como produto midi?tico, econ?mico e tur?stico. Especificamente, demonstramos as pr?ticas sociais e comunicativas que se manifestam nas quadrilhas juninas ao serem introduzidas no cen?rio televisivo. Com a utiliza??o do m?todo etnogr?fico buscamos evidenciar que tais processos s?o mecanismos para a constru??o da identidade cultural da regi?o Nordeste. Nesse sentido questionamos a apropria??o das manifesta??es populares pela m?dia, analisando como os grupos juninos se mant?m dentro de um cen?rio cada vez mais restrito ao consumo e ao espet?culo. Embasados em autores como Marques de Melo, Benjamin, Lima, Chianca e Albuquerque Junior abordamos o cen?rio das festas populares do Nordeste e suas constantes reconfigura??es nos espa?os urbanos e de m?dia. / Throughout the last century the media have advanced in different social spheres, flourishing diverse phenomena. The insertion of popular cultural manifestations in the media field brings to the fore antagonisms between tradition and modernity and the construction of our identity representations. In this study the relationship of media visibility with our cultural and regional identity is problematized. In general, the objective is to analyze the representations of the popular culture of the Northeast when it is placed as a media, economic and tourist product. Specifically, we demonstrate the social and communicative practices that are manifested in the Juninas gangs when they are introduced to the television scene. With the use of the ethnographic method we seek to show that these processes are mechanisms for the construction of the cultural identity of the Northeast region. In this sense, we question the appropriation of the popular manifestations by the media, analyzing how the Junino groups remain within a scenario increasingly restricted to consumption and spectacle. Based on authors such as Marques de Melo, Benjamin, Lima, Chianca and Albuquerque Junior, we approach the scene of popular festivals in the Northeast and their constant reconfigurations in urban and media spaces.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/22632 |
| Date | 24 February 2017 |
| Creators | Silva, Juliana Hermenegildo da |
| Contributors | 53464885372, http://lattes.cnpq.br/6732708640687417, Nobre, Itamar de Morais, 29406250420, http://lattes.cnpq.br/8592622988364534, Gushiken, Yuji, 66783674134, http://lattes.cnpq.br/4697447223916653, Lima, Maria Erica de Oliveira |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ESTUDOS DA M?DIA, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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