Aim: The purpose of this study is to describe the importance of self-leadership for performance in the real estate profession. Through an increased understanding of self-leadership, the authors strive to develop a theoretical framework that can contribute to an increased insight into the importance of self-leadership for achievement. The authors' hope is that this study can form a basic framework around the connection between self-leadership and achievement and to create an approach to future research both in the brokerage industry and other industries. Method: An abductive research approach was used in this study. Furthermore, a qualitative study was conducted where interviews with six registered real estate agents were conducted. The literature study was conducted by collecting theories from previous research studies. Result: Based on this study, it can be deduced that the use of self-leadership is central to the real estate agent and his performance, but not to what extent the use of self-leadership gives an increased performance. Although the study can not determine the extent to which self-leadership affects performance, it can be deduced from the results that the use of self-leadership contributes with positive effects that should ultimately affect performance in terms of number of objects sold depending on the individual real estate agent's preferences and goals.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-47558 |
| Date | January 2022 |
| Creators | Hallberg, Victoria, Östman, Anton |
| Publisher | Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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