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A study of the business policy and marketing strategies of a local calendar publisher.

by Clement W.M. Cheng, Terry Y.Y. Wu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 224-225.

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320010
Date January 1987
ContributorsCheng, Clement W. M., Wu, Terry Y. Y., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText
Formatprint, vi, 225 leaves ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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