I deal with Integrated Marketing Communication Process and with new trends in Marketing Communication. Then I analyse the FIRO-tour company, its strenghts, weaknesses, opportunities and threats. I research satisfaction of clients and I locate image of the company. After that I propose the new Marketing Communication strategy for selected product.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76965 |
| Date | January 2009 |
| Creators | Vondrová, Martina |
| Contributors | Hesková, Marie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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