Increasing M&A activity has during recent years shown no indication of slowing down. Contrastingly the success rate of the M&A’s are still low, accordingly an increased frequency of demergers is a likely outcome. The demerger phenomenon has yet to reach the gaze of the academic community, where little is known surrounding the subject. This study takes a qualitative approach to try to understand the underlying reasons that drive a demerger process, and the factors that determine the success of a demerger process, through the lens of M&A literature. Our findings provide indications that the planning and execution of the disintegration and communication within a demerger correlates to demerger success. Furthermore, our contributions give indications that building employee commitment is an essential driver that enhances the possibility of a successful demerger.

Digital communication has shifted the way that communication takes place for many companies. The amount of technological communication platforms and tools available are high and are also still increasing which also entails that many companies have several ways to communicate available. Organizational decisions and Management incentives to adopt new platforms and tools for communication are in advance also influencing employees and middle managers in their day-to-day work. Research has in this manner highlighted managerial strategies to handle the implementation of technology in general and further pointed out how both technology and digital communication can influence employees in companies' different processes. Even though there is a vast amount of research about digital communication done, there is a general need for further research about the extensive amount of digital communication solutions available. A gap in earlier research was further seen as digital communication in the sales process in the national context of Sweden is lacking research. The sales process in this manner is one of the main processes within many companies that are seen to be affected by the implementation of digital communication. However, a deeper understanding of the employees and middle managers perspective is seen to be needed. To gain further insights and to shed light on the area of digital communication in a Swedish context, the influences that digital communication have on employees and middle managers are investigated, further the rationale behind using digital communication within the sales process is also studied. The empirical data that is collected through qualitative studies by conducting semi- structured interviews provided us with findings that shows three main positive influences and two main negative influences that digital communication has on the employees and middle managers within the company at hand. The positive influences can be summarized as, the convenience with using digital communication, the flexibility of location and the valuable information to be found on the platform and tools. The negative influences on the other hand were seen to be, the amount on communication channels and the inconvenience with finding information. Following the main aspects found with the rationale behind using digital communication within the sales process were identified to be, the perceived management reasoning & support, educational opportunities, ambassadors and varying use depending on work task. Both the influences and the rationale are then visualized in a model to simplify the main findings. The theoretical contributions of this study can facilitate a further understanding of digital communication. Further the study can provide managers with insights on how eventual implementations of digital communication may influence the workforce. Finally the empirical data can contribute to a broader overall understanding of digital communication. However, further research is necessary within this field to gain a more holistic view of the subject at hand.

Darbo tikslas: Išanalizuoti „Žalgirio“ krepšinio klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumą, skatinantį Kauno regiono moksleivių fizinį aktyvumą. Darbo objektas: Socialinių projektų veiksmingumas Kauno regiono mokyklose. Darbo uždaviniai: 1. Atskleisti komunikacijų reikšmę organizacijos įvaizdžio formavimui. 2. Pristatyti projektų tikslus, valdymo proceso turinį ir rezultatų vertinimą organizacijos komunikacinėje politikoje. 3. Ištirti „Žalgirio“ krepšinio klubo vykdomus socialinius projektus, skatinančius Kauno regiono moksleivių fizinį aktyvumą. Rezultatai ir išvados: 1. Svarbi komunikacinės politikos priemonė, sudaranti prielaidą keistis informacija su visuomene, taip formuojant organizacijos įvaizdį – tai organizacijos vykdomi socialiniai projektai. 2. Projektai yra organizacijos strateginis instrumentas įgyvendinant organizacijos komunikacinės politikos tikslus. Sėkmingai įgyvendinti projektai turi įtakos organizacijos reputacijai, įvaizdžiui, veiklos efektyvumui ir grįžtamąjam ryšiui. 3. „Žalgirio“ krepšinio klubo įvaizdis moksleivių tarpe yra teigiamas. Pabrėžiamas klubo įvaizdžio formavimo komunikacinių priemonių išskirtinumas, lyginant su kitais krepšinio klubais. Mokyklose vykdomi socialiniai projektai skatina ir moksleivius, ir aplinkinius tapti fiziškai aktyvesniais. Projektai skatina ugdyti tam tikras vertybes. Ypač didelę įtaką turi asmeninė komunikacija su klubo žaidėjais – žalgiriečiais. Moksleiviai klubo vykdytus... [toliau žr. visą tekstą] / Communication policy‘s efficiency of the sports club in the social projects to encourage students physical activity.

I deal with Integrated Marketing Communication Process and with new trends in Marketing Communication. Then I analyse the FIRO-tour company, its strenghts, weaknesses, opportunities and threats. I research satisfaction of clients and I locate image of the company. After that I propose the new Marketing Communication strategy for selected product.

(in English): The basis of this diploma thesis is to describe business process modelling and its current use in IT companies. The subject is to determine if respondents use process modelling in their companies or if they find it unsuitable. In the theoretical part, modelling in the context of information science, new media, and some models of communication are briefly presented. An important part of the theory is focused on the chapter of cognitive modelling, as a basic approach for creating process models. It follows an introduction of process modelling and a current market overview in this industry. The practical part maps the use of modelling in companies. Methodology is presented as first followed by data analysis. The research uses questionnaire survey for data collection, for qualitative data processing applies the grounded theory. Finally, the thesis evaluates the current state of modelling on the Czech market and defines the strengths and weaknesses of the process modelling.

Die externe Unternehmenskommunikation über das Medium Corporate Blog stellt einen relevanten, aber zu Teilen noch recht unerforschten Bereich der Social Media Kommunikation dar. Um eine gelingende Unternehmenskommunikation über Corporate Blogs zu fördern und eine Reflexionsbasis für die Kommunikationsverantwortlichen bereitzustellen, wird in der Arbeit die Forschungsfrage gestellt: „Wie gestaltet sich der Managementprozess externer Unternehmenskommunikation über Corporate Blogs, aus der Sicht der beteiligten Unternehmensakteure?“. Das Forschungsziel liegt in einer qualitativen, facettenreichen Rekonstruktion des Managementprozesses, aus Sicht der beteiligten Unternehmensakteure. Die Beschreibung der sozialen Praxis soll es ermöglichen, den Prozess in seiner Funktionsweise und seinen interdependenten Beziehungen zwischen Struktur und Handlung zu verstehen. Im Rahmen von 22 Fallstudien konnte der Prozess rekonstruiert und durch die Ausführungen der Unternehmensakteure erklärt werden. Die Ergebnisse zeigen, dass die Prozessphasen variabel und situationsspezifisch ablaufen und gestaltet werden müssen. Insbesondere die Gestaltung der Faktoren Aufmerksamkeit, Veröffentlichungsintervall und die Kommunikationskultur des Unternehmens sind elementar, um den Prozess zum Gelingen zu führen.

No description available.

German text / Diese Forschungsarbeit untersucht anhand ausgewählter Verfilmungen wie die Passion Jesu im Prozess gesellschaftlicher Kommunikation präsentiert wird und welche Deutungen ihr gegeben werden. Bei abnehmender christlicher Sozialisation kommt der medialen Vermittlung eine zunehmende Bedeutung zu. Ausgehend von den Kontroversen um eine Darstellung des Lebens Jesu im Film soll gezeigt werden, dass die Passion Jesu als Kerngeschichte des Christentums in diesem Medium erzählt werden kann, was aus theologischer Sicht dabei zu beachten ist und welche kritische Funktion speziell der neutestamentlichen Wissenschaft dabei zukommt. Sowohl die Notwendigkeit audiovisueller Präsentation der Passion als auch deren Interpretation durch begleitende Verkündigung im sozialen Kontext werden herausgearbeitet. / This thesis uses selected films to examine how the passion of Jesus is presented within the process of social communication and which interpretation it is given. The decline of christian socialisation leads to rising importance of communication by media. Starting with the controversies about making films about the life of Jesus it will be shown, that the passion of Jesus as a central story of christianity can be told in this media, what should be observed from a theological point of view and the critical function of especially New Testament scholarship. The necessity of audiovisual presentation of the passion as well as its interpretation completed by preaching within the social context will be shown. / New Testament / M. Th. (New Testament)

German text / Diese Forschungsarbeit untersucht anhand ausgewählter Verfilmungen wie die Passion Jesu im Prozess gesellschaftlicher Kommunikation präsentiert wird und welche Deutungen ihr gegeben werden. Bei abnehmender christlicher Sozialisation kommt der medialen Vermittlung eine zunehmende Bedeutung zu. Ausgehend von den Kontroversen um eine Darstellung des Lebens Jesu im Film soll gezeigt werden, dass die Passion Jesu als Kerngeschichte des Christentums in diesem Medium erzählt werden kann, was aus theologischer Sicht dabei zu beachten ist und welche kritische Funktion speziell der neutestamentlichen Wissenschaft dabei zukommt. Sowohl die Notwendigkeit audiovisueller Präsentation der Passion als auch deren Interpretation durch begleitende Verkündigung im sozialen Kontext werden herausgearbeitet. / This thesis uses selected films to examine how the passion of Jesus is presented within the process of social communication and which interpretation it is given. The decline of christian socialisation leads to rising importance of communication by media. Starting with the controversies about making films about the life of Jesus it will be shown, that the passion of Jesus as a central story of christianity can be told in this media, what should be observed from a theological point of view and the critical function of especially New Testament scholarship. The necessity of audiovisual presentation of the passion as well as its interpretation completed by preaching within the social context will be shown. / New Testament / M. Th. (New Testament)