This research is a Master’s thesis that has made for Parker Hannifin Oy in the University of Oulu in Department of Process and Environmental engineering. Parker Hannifin Oy ordered a market research of the Finnish mining market. A subject was a limited research to the northern Fennoscandian and Greenland mining market but the main focus is in Finnish mining industry and technology market. The research produced new information about the mining market for the decision makers of Parker Hannifin Oy. The research problem was to clarify which delivery models would work with mining industry, what is the commercial potential with mining industry and which are the technology areas where the supply of Parker Hannifin Oy and the demand of the mining industry would meet.
Qualitative and quantitative methods were used in the market research. A sample for market research was collected from public sources and with interviews and questionnaires. The market research begun with desk research in which the researcher investigated the mining market by public information. After this there were a qualitative interviews and questionnaires for the mining industry and for the company which ordered of research. The data sample was treated with qualitative research methods.
The commercial potential for Parker Hannifin Oy is huge in Finnish and Swedish mining market. The mining is developing and growing very fast in both countries. It was estimated that Parker Hannifin Oy could be increased their revenue 10 % by sales to Finnish mining industry in 2012. It has been estimated that the production of Finnish mining industry will triple by the year 2022. Also, the Swedish mining industry will need 10 000–15 000 new employees by year 2025 which two or three times more than Finnish mining industry. The potential mining industry customers considered that site container and a spare part store of mining company are efficient and effective delivery models. One result of the questionnaire was that most of the Finnish mining companies have a store of critical spare parts of mining machines. Products of Parker Hannifin Oy are mostly used in underground mining machines in Finland. In the research came out that the easiest way for Parker Hannifin Oy to increase its sales could be by finding cooperation partners from those local stores and contactors which already do business with local mining companies.
| Identifer | oai:union.ndltd.org:oulo.fi/oai:oulu.fi:nbnfioulu-201309251727 |
| Date | 16 December 2013 |
| Creators | Mantila, K. (Kimmo) |
| Publisher | University of Oulu |
| Source Sets | University of Oulu |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis, info:eu-repo/semantics/publishedVersion |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess, © Kimmo Mantila, 2013 |
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