Return to search

An Investigation of Effectiveness of Three Methods of Presentation of Celebrity Endorsers on Product Recall and Product Image in Print Advertising

No description available.

1. https://stars.library.ucf.edu/rtd/4751
2. https://stars.library.ucf.edu/context/rtd/article/5750/viewcontent/DP0016495.pdf

Identifer	oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:rtd-5750
Date	01 January 1985
Creators	Mayers-Drumm, Christina.
Publisher	STARS
Source Sets	University of Central Florida
Language	English
Detected Language	English
Type	text
Format	application/pdf
Source	Retrospective Theses and Dissertations
Rights	Public Domain