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Building a real data warehouse for market research

This paper reflects the results of the evaluation phase of building a data production system for the retail research division of the GfK, Europe's largest market research company. The application specific requirements like end-user needs or data volume are very different from data warehouses discussed in the literature, making it a real data warehouse. In a case study, these requirements are compared with state-of-the-art solutions offered by leading software vendors. Each of the common architectures (MOLAP, ROLAP, HOLAP) was represented by a product. The result of this comparison is that all systems have to be massively tailored to GfK's needs, especially to cope with meta data management or the maintenance of aggregations.

Identiferoai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:78769
Date08 April 2022
CreatorsLehner, Wolfgang, Albrecht, J., Teschke, M., Kirsche, T.
PublisherIEEE
Source SetsHochschulschriftenserver (HSSS) der SLUB Dresden
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/acceptedVersion, doc-type:conferenceObject, info:eu-repo/semantics/conferenceObject, doc-type:Text
Rightsinfo:eu-repo/semantics/openAccess
Relation0-8186-8147-0, 10.1109/DEXA.1997.617407

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