The overall aim of the dissertation is complex: to reveal differences/similarities in interpretation of a brand image dimensions in view of consumer values and to set the theoretical foundations for the brand image management in a cross-cultural context.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2004~D_20050728_165918-93776 |
| Date | 28 July 2005 |
| Creators | Šalčiuvienė, Laura |
| Contributors | Jucevičius, Robertas, Pranulis, Vytautas, Snieška, Vytautas, Melnikas, Borisas, Kaunas University of Technology |
| Publisher | Lithuanian Academic Libraries Network (LABT), Kaunas University of Technology |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Doctoral thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2004~D_20050728_165918-93776 |
| Rights | Unrestricted |
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