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Previous issue date: 2014-03-24 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Esta tese aprofunda quest?es tratadas em nossa disserta??o do mestrado (2009) e em textos posteriores sobre representa??o de projetos de arquitetura apresentados em concursos. Tem como objetivo central identificar a cultura de representa??o de projeto em concursos de arquitetura. Existiriam modos de argumentar comuns entre os arquitetos bem sucedidos? Quais? Em que medida as diversas argumenta??es s?o coerentes ou qual a coer?ncia discursiva? Que interlocutores s?o privilegiados na argumenta??o, os que solicitam ou os que avaliam as propostas? Para responder a estas quest?es, partimos de uma correla??o sugerida por TOSTRUP (1999) entre pe?as gr?ficas - plantas, cortes, fachadas, perspectiva, detalhes ou textos - e aspectos enfatizados na argumenta??o dum projeto (lugar, zoneamento, conforto ambiental, efici?ncia energ?tica, etc.). A esta, acrescentamos fun??es que DURAND (2003) indica pertinente ?s representa??o: conceber, comunicar, seduzir, executar. Outros autores
como COLLINS (1971), COLLYER (2004), MOON (2005), BANDEIRA (2007), OXMAN (2008), por caminhos diferentes, nos ofereceram subs?dios para relacionar tipos de representa??es de projeto com fun??es ou estrat?gias espec?ficas de convencimento. Deste modo, foram analisadas as solicita??es de edital, atas de j?ri e as pranchas - representa??es gr?ficas e textuais - dos vencedores de 08 concursos brasileiros, ocorridos entre 2008 e 2011.
O que nos permitiu constatar uma cultura de representa??o predominantemente baseada em perspectiva e plantas baixas, ainda que articuladas em argumenta??es diferentes. Esta pode enfatizar desde aspectos objetivos como exequibilidade at? o apelo a mera sedu??o visual. No que se refere ? interlocu??o, mesmo quando os editais se assemelhavam, a argumenta??o dos vencedores foi diferente, sugerindo um poss?vel privil?gio do j?ri como interlocutor. / This thesis deepens the issues pointed out in our master's dissertation (2009) and the
following texts about architectural projects representation presented in architectural
competitions. It aims to identify the representation culture of projects from architectural
competitions. Were there common ways to argue among successful architects? Which were
them? How extent the various arguments are consistent or what is the discursive coherent?
Which interlocutors were privileged in argumentation, the requesting ones or those that
evaluate the proposals? To answer these questions, we began from a correlation suggested by
TOSTRUP (1999) among some drawings ? plans, sections, fa?ades, perspective, details or
texts - and emphasized aspects in a project argumentation (place, zoning, environmental
comfort, energy efficiency, etc.). On the top of this, we add functions that DURAND (2003)
indicates relevant to architectural representations: conception, communication or seduction
and execution. Other writers, such as COLLINS (1971), COLLYER (2004), MOON (2005),
BANDEIRA (2007), and OXMAN (2008) in different ways, offered us subsidies to relate
kinds of architectural representations with specific functions or strategies of persuasion. Thus,
for 08 Brazilian competitions, occurred between 2008 ? 2011, we analyzed the requests from
the brief of the official announcement, the evaluations of the jurors, and the boards of the
winning designs ? graphical and textual representations. That allowed us to observe a
representation culture predominantly based on perspectives and plans, even been articulated
in different arguments. This may emphasize since objective aspects as building execution to
appeals of mere visual seduction. In what regards to the audience, even when the official
announcement resembled to one another, the winners? argumentation were different,
suggesting a possible jury?s privilege as an interlocutor.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/19274 |
| Date | 24 March 2014 |
| Creators | Sousa, Pablo Gleydson de |
| Contributors | 16842073472, http://lattes.cnpq.br/7167281638334139, Silva, Carlos Alejandro Nome, 18456120510, http://lattes.cnpq.br/7476728230432399, Araujo, Natalia Miranda Vieira De, 78382734472, http://lattes.cnpq.br/3326160083213059, R?go, Rejane De Moraes, 40912132434, http://lattes.cnpq.br/9830428758956312, Teixeira, Rubenilson Brazao, 52290980404, http://lattes.cnpq.br/8646138560231908, Marques, Sonia Maria de Barros |
| Publisher | Universidade Federal do Rio Grande do Norte, PROGRAMA DE P?S-GRADUA??O EM ARQUITETURA E URBANISMO, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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