This study tested effectiveness of a film in forced compliance situations on neutral and negatively predisposed individuals. Subjects (N = 48) were administered an attitudinal questionnaire, subjected to a no (control), low, moderate, or high dissonance-producing situation, and retested for attitude change. Analysis of variance for repeated measures, Scheffe's F tests, and t tests were used for analysis. Results indicated attitude change was greatest under a low dissonance-producing situation for all subjects. The moderate-dissonance situation moved unfavorable subjects toward favorability while the high dissonance situation moved extremely unfavorable subjects toward favorability. No relationship was found between degrees of dissonance and attitude change for netural subjects.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504363 |
| Date | 12 1900 |
| Creators | Kosinski, Stanley |
| Contributors | Smith, F. Leslie, Dorse, Alvin C. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 95 leaves : illustrations, Text |
| Rights | Public, Kosinski, Stanley, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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