<p>Abstract</p><p>Purpose:</p><p>The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm’s original market.</p><p>Methodology/approach:</p><p>The study is a single case study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data.</p><p>Findings:</p><p>The theory of the Uppsala model was applied to the case-company to test the model’s completeness. The authors found weaknesses and added three more aspects to the model. These three aspects have all been important in the case-company’s internationalization process.</p><p>Practical implications:</p><p>The practical implications in the case-company’s internationalisation process has been the access to Dr Han Wei’s personal network and his knowledge of the business culture in China.</p><p>Research limitations:</p><p>The study is limited is to one company’s Internationalization process and can therefore not be generalized.</p><p>Originality/Value:</p><p>The study has contributed with a theoretical development of the model.</p><p>Keywords:</p><p>Internationalization process, Uppsala model, establishment chain, psychic distance, personal networks, Guanxi</p><p>Paper type:</p><p>Single case study</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:oru-4894 |
| Date | January 2008 |
| Creators | Karlsson, Karin, Eckerbom, Mikaela, Storsten, Emelie |
| Publisher | Örebro University, Swedish Business School at Örebro University, Örebro University, Swedish Business School at Örebro University, Örebro University, Swedish Business School at Örebro University |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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