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Ett företags internationaliseringsprocess : - i ett land kulturellt skilt från dess hemmamarknad

<p>Abstract</p><p>Purpose:</p><p>The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm’s original market.</p><p>Methodology/approach:</p><p>The study is a single case study which examines one firm’s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data.</p><p>Findings:</p><p>The theory of the Uppsala model was applied to the case-company to test the model’s completeness. The authors found weaknesses and added three more aspects to the model. These three aspects have all been important in the case-company’s internationalization process.</p><p>Practical implications:</p><p>The practical implications in the case-company’s internationalisation process has been the access to Dr Han Wei’s personal network and his knowledge of the business culture in China.</p><p>Research limitations:</p><p>The study is limited is to one company’s Internationalization process and can therefore not be generalized.</p><p>Originality/Value:</p><p>The study has contributed with a theoretical development of the model.</p><p>Keywords:</p><p>Internationalization process, Uppsala model, establishment chain, psychic distance, personal networks, Guanxi</p><p>Paper type:</p><p>Single case study</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:oru-4894
Date January 2008
CreatorsKarlsson, Karin, Eckerbom, Mikaela, Storsten, Emelie
PublisherÖrebro University, Swedish Business School at Örebro University, Örebro University, Swedish Business School at Örebro University, Örebro University, Swedish Business School at Örebro University
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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